Javier Fernández

Javier Fernández
geek practical direct curious eager


Dad. Entrepreneur. Software Development Manager. Full-stack developer. @dddmadrid organiser. Occasional speaker. Generic geek. Amateur cook.
Black Ops DDD using the Business Model Canvas
(Talk, Beginner)
If you are trying to adopt Domain-Driven Design within your organisation you will need to drag the business people into it and yes, you should expect resistance. You will have to use unconventional techniques to make this happen... In this talk you will learn how Javier gained buy-in from both business and IT in a corporate organisation after they took part in a sneaky experiment involving the Business Model Canvas.

The adoption of Domain-Driven Design will require a mindset revamp across your whole company. However, convincing people they should commit to change is probably the greatest challenge an organisation can face.

Making changes is not easy and you will need to leverage this in order to succeed. You'll be required to think out of the box and look out there for new tools. Only then you will be able to truly involve the rest of the organisation, especially your business fellows.

Fortunately you can make use of the Business Model Canvas: a popular tool designed to generate business models. This tool will help business to perceive Domain-Driven Design practices in a less shocking way. By making your counterparts feel more comfortable you will build a good atmosphere and your peers will be open for changes.

Get to know what the Business Model Canvas is and how you can tweak it to help you gain buy-in from your organisation to adopt Domain-Driven Design. In addition you will get some real world tips Javier learned while putting this handy tool into practice.



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idealo internet GmbH, a subsidiary of Axel Springer AG, is Germany’s largest online price comparison service. Since 2001, idealo’s mission is to help users make the best possible buying choices. Based in the very heart of Berlin with over 600 employees and several international teams, we are active throughout Europe and steadily growing.
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Die Microsoft Deutschland GmbH ist die 1983 gegründete Tochtergesellschaft der Microsoft Corporation/Redmond, U.S.A., des weltweit führenden Herstellers von Standardsoftware, Services und Lösungen. Die Angebotspalette umfasst Technologien und Services für verschiedenste Plattformen und Endgeräte, angefangen beim Desktoprechner, über Netzwerke und mobile Endgeräte bis hin zum Cloud Computing.
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For more than 25 years, PROSOZ Herten has been offering innovative software, personalized consulting services, and practice-oriented qualification for municipalities. With solutions for the areas of labor, social issues, children and youth welfare, construction and order for approx. 1500 administrations throughout Germany, the company is the leading software and consulting firm for municipal administrations. As market leader in this segment, the company develops solutions for administrative work, advises clients in process and organizational development, and develops and supervises project implementation. This also includes the qualification of employees dealing with the specialized software in the PROSOZ Academy. Currently, approx. 300 permanent employees work in four locations (Herten, Berlin, Munich and Dresden).
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